MARKETING & DIGITAL LEADER

I'm a marketing professional with over two decades of local and international experience. I’ve had the good fortune to work with some of the world's most iconic brands, collaborating with the best strategic and creative minds.

I’ve acquired a diverse skillset across multiple industries - from fashion, travel, health, beauty, finance, automotive, retail and FMCG. I have vast omnichannel experience from ATL channels, eCommerce, UX, CRM, social, PR, performance, direct response and activation.

These are skills that I've methodically developed over time, giving me a holistic approach to marketing without the bias of a singular viewpoint. Having first-hand experience across multiple disciplines gives me a well-rounded understanding of how each channel can be activated to execute different aspects of a brand strategy for the best outcomes.

I've developed business and marketing strategies and have hands-on implementation experience to bring them to fruition. I've built and led teams - I pride myself on creating an environment where individuals are empowered and can develop and grow. I have vast experience in business operations, forecasting, budgeting, reporting and implementation of practices and processes to create operating efficiencies to improve commercial performance.

I bring a wealth of experience, a strategic mindset, and a proven track record to drive success at both the brand and enterprise levels.

SKILLS & EXPERIENCE

    • Marketing and Brand Strategy

    • Workshops

    • Market Research Management

    • Marketing Calendar Development

    • Go-To-Market & Campaign Planning

    • Brand Portfolio Management

    • Insight & Trend Hunting

    • Digital Audit - Platforms, Programs & Practices

    • Digital Strategy Development

    • Prioritisation Criteria and Process

    • Digital Roadmap and Budgeting

    • Analytics Audit, Objective & KPI Setting

    • Reporting & Optimisation

    • CRM Strategy

    • Program Review & Development

    • Platform Assessment

    • CRM Reporting & Optimisation

    • Loyalty Program Development

    • Incentive & Rewards Program Development

    • Social Channel Audit

    • Competitive Analysis

    • Social Strategy & Playbook

    • Content Planning

    • Reporting & Analysis

    • Optimisation

    • Event Planning

    • Content Capture

    • Activations

    • Panel Moderation

    • Education & Demonstrations

    • Conferences & Keynote Presentations

    • Brand Ambassador & Influencer Framework Development

    • Brand Alignment Criteria Development

    • Contract Negotiation & Briefing

    • Brief Development

    • Timeline Development

    • Kick-Off Sessions

    • Stakeholder Management

    • Quality Assurance

TESTIMONIALS

I’ve had the privilege of working with some incredibly talented colleagues and clients over the years.

Here’s what they had to say…

“Her strategic initiatives have driven remarkable growth in brand awareness, customer acquisition, and departmental collaboration...”

Carlo Gattuso, CEO at Ozdare

“As Chief Marketing Officer, Libby drove meaningful change and growth across several key areas of the business. She led the launch and growth of our e-commerce and retail channels, creating substantial new revenue streams and increasing our reach beyond traditional salon distribution. Her strategic initiatives in marketing have driven remarkable growth in brand awareness, customer acquisition, and departmental collaboration, setting a new standard for how campaigns are developed and executed across the company.

Libby has also proven to be a resilient and trusted leader during times of change and challenge. She navigated our team through complex organisational reviews and realignments, ensuring both business performance and team morale remained strong. I am confident that Libby will continue to bring tremendous value, vision, and leadership to any organisation she chooses to join next. Should you wish to discuss her achievements or qualities further, please feel free to contact me directly.”

“Her leadership drove a step change in alignment and communication, resulting in more cohesive and impactful rollouts across all executional touchpoints in Australia.”

Aaron Littlewood, General Manager Asia-Pacific, KEVIN.MURPHY

“I worked with Libby during my time as General Manager for the Asia-Pacific region at KEVIN.MURPHY, where Australia was our largest and most strategically important market. Libby’s appointment as Marketing Manager at Ozdare marked a turning point in how the regional brand team collaborated with the in-market country team. From the outset, Libby brought a fresh, strategic approach to campaign planning and execution. Her leadership drove a step change in alignment and communication, resulting in more cohesive and impactful rollouts across all executional touchpoints in Australia. Under her guidance, several campaigns not only exceeded expectations locally but were also held up as global benchmarks for other distributors around the world. Libby demonstrates strong marketing leadership skills and is collaborative and results-driven. Her ability to elevate brand execution while fostering strong cross-functional relationships will make her a valuable asset to any team.”

“Libby possesses all the skills of a very highly capable, talented and creative C-suite executive and more!”

Matthew Ryan, CIO at Ozdare

“Libby is a highly skilled and results-oriented marketing leader. I’ve had the pleasure of witnessing Libby in action during my time as CIO at Ozdare (Kevin Murphy, Eleven Australia and K18). Libby possesses all the skills of a very highly capable, talented and creative C-suite executive and more! Here's what impresses me about Libby:
* Strategic Visionary: Ability to Develop comprehensive marketing strategies for each brand, boosting brand awareness and market share.
* Marketing Expertise: Management all aspects of marketing (digital, social, PR, influencer), demonstrating deep industry knowledge.
* Inspiring Leader: Motivational leader of the marketing team, fostering a creative and results-oriented environment.
* Data-Driven Approach: Uses data analytics to track performance and optimise campaigns.

Libby, I wish you every continued success in your career!”

“Libby combines top-level vision with flawless execution.”

Josette Ashiru, VP International Sales - Pro Distribution K18 Hair, Unilever

“I had the pleasure of working with Libby during her time as CMO at a leading distributor in Australia. She’s a detail-oriented, passionate, and highly strategic marketer who knows how to bring a brand to life. Libby combines top-level vision with flawless execution, creating impactful campaigns that resonate with both partners and consumers. She was a champion for the K18 brand and a fantastic collaborator - clear, driven, and inspiring to work with. Any brand would be lucky to have her expertise and energy.”

“She built great relationships across internal and client teams and really understood everyone, and how to help push and challenge.”

Estyn Jones, Creative Director of Experience Design at R/GA

“It was a true pleasure to work alongside Libby. She was a true asset on our team. Very diligent and considered. She built great relationships across internal and client teams and really understood everyone, and how to help push and challenge. She’s a corker for seeing through the BS and getting to the chase. Direct and authentic but never rude. I can’t wait to work with her again!”

“Libby builds client and team trust through her hardworking and honest approach.”

Sarah Sproule, Chief Marketing Officer at Athena

"Libby is an experienced, resourceful and strategic client service lead; with extensive exposure to working with some of Australia’s largest and most successful retailers. Her skill set is integrated, including depth across various digital disciplines and platforms. Libby builds client and team trust through her hardworking and honest approach. She is an asset to any business."

“I really grew to cherish and admire her perspective and thinking.”

Brett de Niese, Executive Director of Client Services AUNZ at AKQA

"Libby joined the account leadership team and it was then that I really grew to cherish and admire her perspective and thinking. Always an advocate for fairness and equality, Libby certainly opened my eyes on many occasions where I was completely blinded. It was sad to see Libby leave the firm, the more I got to know her, the more I realised we had not yet seen all she had to offer."

"From the minute Libby joined the team, she brought an incredible enthusiasm, joy and energy that was both inspiring and equally effective.”

Russell Williamson, Senior Account Director at Havas Red Agency

"From the minute Libby joined the team, she brought an incredible enthusiasm, joy and energy that was both inspiring and equally effective. Her skills and competence, particularly in dealing with clients and internal staff, were second to none and she always managed often challenging circumstances with an extraordinary degree of calm, efficient and effective solutions. Libby was always ready with creative ideas and ready to question why, ensuring that everyone in the team constantly delivered their very best."

Lynn Chinnock, StudioX Lead Europe at WPP

"Libby is a nurturing and dedicated leader. During our time working together, she earned great respect from her team and clients in the way she built a positive culture and partnership. Libby's role focused on senior client counsel, driving integration across departments, leading operational systems and overall team mentorship. I valued my time working with Libby, and hope to work with her again."

Stephanie Naylor, Senior Marketing Professional at Lexus Australia

”I had the pleasure of working with Libby as her client in the Public Affairs team at Toyota Australia. Libby did some incredible work contributing to the Red Havas and Toyota agency/client relationship and brought with her a wealth of knowledge in culture and effective communication. Apart from being a valued team member professionally, Libby was a kind, honest and an absolute pleasure to work with and be around on a daily basis.”

Renee Docherty, Social Media & PR Specialist at Platform Marketing + Comms

“Libby is an immensely talented communications and operations professional who not only brings her A game every day but she helps bring out the best in her team and clients. I feel so privileged to have worked alongside Libby."

KEVIN.MURPHY+CODE LAUNCH SERIES

Recently I’ve had the pleasure of leading the KEVIN.MURPHY+CODE Launch here in Australia. Together with the Ozdare and KEVIN.MURPHY teams, we’ve kick-started our launch campaign with an event roadshow across Australia. The aim of the event series is to immerse our salons and stylists into the world of KEVIN.MURPHY and get them excited about KEVIN.MURPHY+CODE and what this new, innovative, colour range will bring to their salon and the benefits it will deliver to their clients. Take a look at KEVIN.MURPHY+CODE launch event series.

DRIVING OZDARE FORWARD

As the Chief Marketing Officer at Ozdare, I had the pleasure of developing a range of go-to-market strategies, campaigns and activations across various premium haircare brands including ELEVEN Australia, KEVIN.MURPHY, K18, Dyson and P.O.D by ECOHEADS.

Together with our Sales and Education Teams, we achieved great success in building brand awareness, driving engagement and growing both B2B and D2C sales.

Ozdare Marketing Re-Cap 2024

KEVIN.MURPHY AT AUSTRALIAN FASHION WEEK

KEVIN.MURPHY partnered with two incredible designers, Rory William Docherty and Mastani at AFW 2024 as Official Hair Partner. Our Style Teams were put through their paces backstage to bring the designer and Hair Director’s vision to life. Thank you to the extremely talented Paloma Garcia, Hair Director at the Rory William Docherty show and Alex Fuchs, Hair Director for the Mastani collection. A big shout out to our incredibly talented stylists and crew involved in making these shows such a wonderful success.

BRANDS

Below are some of the brands I’ve worked with. Swipe across to see more.